Other Work by Category

Both were to be based on an existing design (Baribault Oil). The “FUEL” logo uses an abstraction of a flame shape, which jumps up and out of the typography to convey energy. The “PROPANE” logo is similar in design to the original, but uses a different color scheme. The whole system now works as a family, and the abstracted flame shape has become a visual motif which is used on the client’s website and in print advertising.


Palindrome Partners: Nan & Bob

A: Master Brand logo
B, C: Sub product logo